A Walking Tour at Among the Best in the ICT Industry

Representatives from Legazpi City ICT Council, office of the City Mayor, DTI, CHED and the faculty members and staff of SLTCFI visited PLDT Innolab, Creative Page Online, US Auto Parts Network Philippines and Cutting Edge Productions last February 11, 2009.

The first stop of the tour was at the iNNOLAB facilities of PLDT in Mandaluyong City. iNNOLAB is PLDT’s information and communications technology (ICT) laboratory which serves as a breeding ground of new innovations for next generation technological revolution.

Participants were toured around by PLDT Capability Management Specialist Jose T. Sumera, as he discussed how Innolab further enhances PLDT’s passion for innovation and commitment to introduce cost-effective solutions.

PLDT also provides strong support to the government and the academe, in line with its quest to propel development of ICT in the country.

The group also visited the facilities of Creative Page Online in Mandaluyong City and US Auto Parts Network Phils. (formerly MBS Tek Corp.), in Pasig City. These US-based firms started their outsourcing operations in Legazpi City when they tied-up with SLTCFI for web development & design, web copy writing, and search engine marketing. Starting with just three employees then, their manpower eventually grew to more than a hundred with the addition of a contact center and back office processes. Their business operations in Manila are continuously expanding and at present have close to a thousand employees already.

A studio tour to Cutting Edge Productions in Makati City was also an exciting part of the tour. Cutting Edge is the production company behind the Philippines’ first all-digital full-length animated film Dayo: Sa Mundo ng Elementalia -- the only animated feature entry during the 2008 Metro Manila Film Festival.

Dayo was sophistically created using "tradigital" -- a combination of traditional 2D and 3D digital technologies, according to Cutting Edge Finance Director Erwin Rubio. They also employed a paperless workflow powered by Toon Boom software on Macintosh workstations, and 50 Wacom Cintiq 21UX interactive pen displays.

Having been given several positive reviews and awards, the animated flick Dayo is a testament to the world-class talent of Filipino animators and artists.

The walking tour afforded the participants the chance to be abreast with the latest trends and innovations in Information Technology as well as get to know the prime movers in the ICT industry.

City Government of Legazpi, Embarcadero and Legazpi ICT Council Join 9th e-Services Philippines

In order for the Philippines to continue taking a bigger share of the burgeoning global BPO market, the 9^th e-Services Global Sourcing Conference and Exhibition was held last February 9-10 at the SMX Convention Center in Pasay City, and the Legazpi city ICT Council and Embarcadero took part in the event.

Legazpi ICT chairperson, Rosemarie Rey (2nd from left), with President and CEO of Embarcadero Land Ventures, Elizaldy Co, city Mayor Noel Rosal and conference delegates at the exhibit area of Next Wave Cities during the 9th e-Services Philippines

Organized by the Department of Trade and Industry (DTI) through its export promotions arm, the Center for International Trade Expositions and Missions (CITEM), this annual conference is hailed as a high-profile assembly in the Asia Pacific where the brightest minds and the key players in the ICT and BPO arena converge to share their experiences, insights and expertise on best practices, industry innovations, emerging delivery locations, and market opportunities.

With the theme “Right move for the right results,” the 9^th e-Services Conference once again gathered both global and local industry leaders, decision makers and centers of excellence as they tackled the emerging issues, trends and new business models in the ICT/BPO industry. They discussed the future of the Philippine BPO and what are the strategies that must be undertaken to cushion the impact of the global financial crisis to the industry. They also highlighted the competitive position of the Philippines in the offshoring and outsourcing (O&O) market vis-à-vis India.

Despite the present global economic downturn, industry leaders expressed their positive outlook for the Philippines as they indicated that the country is still very much on track to becoming the global center of excellence in outsourcing.

President Gloria Macapagal Arroyo in her keynote address during the conference said that the “BPO industry continues to boom as global cost cutting is sent to outsourcing”. She also added that BPO and e-services are the economy’s key drivers, generating investments and jobs, alleviating poverty and improving the lives of the people.

For the second time, Embarcadero and the Legazpi ICT Council headed by Rosemarie Q. Rey are among the exhibitors in this prestigious event. Legazpi city, being included in the Next Wave Cities showcased its ICT and BPO capabilities wherein the city’s potential as an ideal outsourcing location was presented by city Mayor Noel Rosal during the second day of the conference.

Among the highlights during the presentation of the Next Wave Cities was the interactive video conference between the Philippine’s ICT Councils and members of the New York Global Sourcing Council.

Given the much cheaper cost of talent and infrastructure in the countryside, the next wave cities or ICT hubs are regarded as strategic investment locations for ICT and BPO services especially in this challenging time of global financial condition wherein multinational companies are implementing cost-effective means to cope with the changing economic climate.

With the emergence of regional ICT hubs, the growth in the country’s BPO sector will be propelled further, enabling the Philippines to continuously be seen as -- in the words of Trade Undersecretary Thomas Aquino -- “a ‘BPO goldmine’ by businesses all over the world.”

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Legazpi City Holds 2nd Albay ICT Conference

LEGASPI CITY – To maximize and fast track the province of Albay’s potential and growth in Information and Communications Technology, the 2^nd Albay ICT Conference was held last December 10, 2008 at the Casablanca Hotel, Legazpi City. It was jointly organized by Albay Information and Communications Technology Association (AICTA) and Department of Trade and Industry in close coordination with the City Government of Legazpi and Embarcadero.

Representatives from the province’s different schools and universities, support institutions like the NGOs and telecommunications companies, Business Process Outsourcing (BPO)/ICT-related companies, and focal persons from the national and local government agencies took part in the said event.

Commission on Information and Communications Technology (CICT) Commissioner, Monchito Ibrahim, were among the resource speakers of the conference. Executive director of the Contact Center Association of the Philippines (CCAP), Mr. Jojo Uligan, and research director for Business Process Association of the Philippines (BPAP), Ms. Gillian Virata, also graced the event. Mr. Uligan gave a talk regarding the state of the Philippine call center industry in the midst of global financial crisis while Ms. Virata discussed about the potential of the next wave cities as business locations for the BPO sub-sector.

Next wave cities are the cities outside Metro Manila that has been identified to best support the development of the BPO industry. The CICT, the BPAP and the DTI have developed a scorecard to rate potential next-wave cities in the country.

Though Legazpi city was not able to make it to the list of newly selected next-wave cities, Ms. Gillian Virata still regard Legazpi as having great capability in attracting and hosting BPO companies. Legazpi city Mayor Noel Rosal backed this up as he discussed about what the city has to offer in terms of being the next wave city for ICT development. He highlighted the ICT potentials of the city especially with the development of Embarcadero de Legazpi. The Philippine Economic Zone Authority (PEZA) declaration of Embarcadero as an IT Park Ecozone has put Legazpi City to the IT Map of the Philippines.

Mayor Rosal pointed out the key factors and steps that must be strongly implemented in order to strengthen Legazpi city’s economic performance and competitiveness in the BPO sector. These factors include; strengthening tourism as major component in attracting investors, reengineering the local infrastructure for global standards, capitalizing manpower development at the grassroots level, emphasizing a distinct brand of quality service, sustaining a strong governance model and collaboration between the public and private sector and upholding a constant development and improvement outlook.

Rounding up the conference’s morning activities were the open forum and the induction of Legazpi city ICT Council officers by CICT Commissioner, Monchito Ibrahim.

The event’s afternoon activities include the presentations from the region’s two major telecommunications provider followed by Embarcadero de Legazpi’s showcase of its offerings to investors and locators. The integral part of Embarcadero is its IT Park which is the new IT hub in the Bicol region. It is envisioned to attract locators in the ICT-enabled services like web development and design, content development, online marketing and many other computer-based support services.

AICTA President, Ms. Rosemarie Q. Rey also presented the issues and concerns of the local ICT stakeholders. She challenged the participants including fellow stakeholders and players to strengthen their efforts in making Legazpi city rank higher in the list of next wave cities. Ms. Rey is also the president and CEO of SLTCFI, an institution that has laid a stake in the IT-BPO industry of Legazpi City. It ties up with foreign-based firms to provide outsourced services for various ICT related business processes.

Representatives from Content Online Services Inc. (COSI) and M3 Medical Management Services Inc., which were among the first wave of ICT locators in Albay also gave their testimonials regarding their experiences operating in the province, including challenges, opportunities, and development plans.

One of the highlights of the conference was the workshop wherein the participants were divided into four groups to discuss and present the issues and concerns that need to be addressed in order for Legazpi city to be included in the top ten next wave cities. Participants were also toured around Embarcadero as the final part of the event. Embarcadero is considered to be the first world-class destination lifestyle, entertainment and information technology center in a waterfront development in the country.

SL Technological College Foundation Inc. Attends BPO Summit Philippines 2008

In order to be updated with the latest industry trends and best practices as well as learn about the most up-to-date BPO technologies, solutions and services, SLTCFI’s President Rosemarie Q. Rey and Human Resource Officer, Cathy Rey, attended the BPO Summit Philippines last December 2-3, 2008 at the Crowne Plaza Galleria Manila and Holiday Inn Galleria Manila in Ortigas Center, Pasig City.

BPO Summit Philippines is the major annual event of the non-voice business process outsourcing (BPO) industry in the Philippines. The event is a unique mix of formats that features opportunities in the back office processing, transcription, software development, digital animation, and game development.

The major trade groups that convened in the said event were the Business Processing Association of the Philippines (BPA/P), Animation Council of the Philippines Inc. (ACPI), Contact Center Association of the Philippines (CCAP), Medical Transcription Industry Association of the Philippines Inc. (MTIAPI), Game Development Association of the Philippines (GDAP), and Philippine Software Industry Association (PSIA). The six industry associations showcased their creation and outsourcing capabilities. They also focused on building career awareness and attracting as well as developing new talents.

Despite the gloom brought about by the US-lead global financial crisis, the business process outsourcing (BPO) sector is still seen to bring light for the Philippines in terms of employment and economic growth. The BPO industry is at present among the biggest foreign exchange earner and source of employment for the country wherein the United States is an overwhelming presence in the BPO sector since it is where majority of the BPO clients are located.

Industry leaders from the non-voice segment of the BPO industry discussed in the said event, how the current global economic downturn especially in the US, has negatively affected the demand for various outsourced services in the country. The Business Process Association of the Philippines (BPAP) however is still optimistic that the non-voice sector of the BPO industry will continue to grow in the coming years. In an interview during the event, BPAP’s chief executive officer, Oscar Sanez said, “The BPO market has huge growth potentials with all ‘non-voice services’ representing the biggest opportunity.” He also mentioned that their group is actively carrying out marketing missions to the United States and Europe to emphasize the capabilities of the Philippines as a back-office outsourcing option.

Meanwhile, SLTCFI is among the successful BPO providers in the province of Albay. For more than 7 years already, the institution has been providing trainings and employment opportunities not just for the call center industry but also for non-voice services like web development and transcription that cater to various US-based clients. The institution is continuously looking at new markets as well as aggressively expanding its services to attract more foreign clients.

In the summit, industry officials urged independent players to expand into back-office outsourcing which is seen as one of the fastest growing segments of the multibillion-dollar non-voice BPO industry. Being among the established business sectors that helps fuel and sustain the growth of BPO industry in the city of legazpi, SLTCFI is ever ready to take on that challenge.